Hy-Vee brand profile in the United States 2022
How high is the brand awareness of Hy-Vee in the United States?
When it comes to grocery store customers, brand awareness of Hy-Vee is at 28% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hy-Vee in the United States?
In total, 7% of U.S. grocery store customers say they like Hy-Vee. However, in actuality, among the 28% of U.S. respondents who know Hy-Vee, 25% of people like the brand.
What is the usage share of Hy-Vee in the United States?
All in all, 7% of grocery store customers in the United States use Hy-Vee. That means, of the 28% who know the brand, 25% use them.
How loyal are the customers of Hy-Vee?
Around 4% of grocery store customers in the United States say they are likely to use Hy-Vee again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Hy-Vee in the United States?
In August 2022, about 5% of U.S. grocery store customers had heard about Hy-Vee in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Hy-Vee in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Hy-Vee is at 28% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hy-Vee in the United States?
In total, 7% of U.S. grocery store customers say they like Hy-Vee. However, in actuality, among the 28% of U.S. respondents who know Hy-Vee, 25% of people like the brand.
What is the usage share of Hy-Vee in the United States?
All in all, 7% of grocery store customers in the United States use Hy-Vee. That means, of the 28% who know the brand, 25% use them.
How loyal are the customers of Hy-Vee?
Around 4% of grocery store customers in the United States say they are likely to use Hy-Vee again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Hy-Vee in the United States?
In August 2022, about 5% of U.S. grocery store customers had heard about Hy-Vee in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Hy-Vee in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
