Novotel brand profile in the UK 2022
How high is the brand awareness of Novotel in the UK?
When it comes to hotel customers, brand awareness of Novotel is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Novotel in the UK?
In total, 14% of UK hotel customers say they like Novotel. However, in actuality, among the 70% of UK respondents who know Novotel, 20% of people like the brand.
What is the usage share of Novotel in the UK?
All in all, 5% of hotel customers in the UK use Novotel. That means, of the 70% who know the brand, 7% use them.
How loyal are the customers of Novotel?
Around 3% of hotel customers in the UK say they are likely to use Novotel again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Novotel in the UK?
In August 2022, about 4% of UK hotel customers had heard about Novotel in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Novotel in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Novotel is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Novotel in the UK?
In total, 14% of UK hotel customers say they like Novotel. However, in actuality, among the 70% of UK respondents who know Novotel, 20% of people like the brand.
What is the usage share of Novotel in the UK?
All in all, 5% of hotel customers in the UK use Novotel. That means, of the 70% who know the brand, 7% use them.
How loyal are the customers of Novotel?
Around 3% of hotel customers in the UK say they are likely to use Novotel again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Novotel in the UK?
In August 2022, about 4% of UK hotel customers had heard about Novotel in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Novotel in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
