KiK brand profile in Germany 2022
How high is the brand awareness of KiK in Germany?
When it comes to fashion store customers, brand awareness of KiK is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KiK in Germany?
In total, 26% of German fashion store customers say they like KiK. However, in actuality, among the 93% of German respondents who know KiK, 28% of people like the brand.
What is the usage share of KiK in Germany?
All in all, 27% of fashion store customers in Germany use KiK. That means, of the 93% who know the brand, 29% use them.
How loyal are the customers of KiK?
Around 21% of fashion store customers in Germany say they are likely to use KiK again. Set in relation to the 27% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around KiK in Germany?
In August 2022, about 18% of German fashion store customers had heard about KiK in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around KiK in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of KiK is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KiK in Germany?
In total, 26% of German fashion store customers say they like KiK. However, in actuality, among the 93% of German respondents who know KiK, 28% of people like the brand.
What is the usage share of KiK in Germany?
All in all, 27% of fashion store customers in Germany use KiK. That means, of the 93% who know the brand, 29% use them.
How loyal are the customers of KiK?
Around 21% of fashion store customers in Germany say they are likely to use KiK again. Set in relation to the 27% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around KiK in Germany?
In August 2022, about 18% of German fashion store customers had heard about KiK in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around KiK in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
