Nordsee brand profile in Germany 2022
When it comes to restaurant chain customers, brand awareness of Nordsee is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nordsee in Germany?
In total, 45% of German restaurant chain customers say they like Nordsee. However, in actuality, among the 91% of German respondents who know Nordsee, 49% of people like the brand.
What is the usage share of Nordsee in Germany?
All in all, 33% of restaurant chain customers in Germany use Nordsee. That means, of the 91% who know the brand, 36% use them.
How loyal are the customers of Nordsee?
Around 28% of restaurant chain customers in Germany say they are likely to use Nordsee again. Set in relation to the 33% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Nordsee in Germany?
In August 2022, about 16% of German restaurant chain customers had heard about Nordsee in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Nordsee in Germany.
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