How high is the brand awareness of Boohoo in the UK? When it comes to fashion store customers, brand awareness of Boohoo is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Boohoo in the UK? In total, 24% of UK fashion store customers say they like Boohoo. However, in actuality, among the 84% of UK respondents who know Boohoo, 29% of people like the brand.
What is the usage share of Boohoo in the UK? All in all, 21% of fashion store customers in the UK use Boohoo. That means, of the 84% who know the brand, 25% use them.
How loyal are the customers of Boohoo? Around 16% of fashion store customers in the UK say they are likely to use Boohoo again. Set in relation to the 21% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around Boohoo in the UK? In August 2022, about 25% of UK fashion store customers had heard about Boohoo in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Boohoo in the UK.
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Boohoo brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Boohoo brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335627/boohoo-fashion-stores-brand-profile-in-the-uk
Statista. "Boohoo brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335627/boohoo-fashion-stores-brand-profile-in-the-uk
Statista. (2022). Boohoo brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335627/boohoo-fashion-stores-brand-profile-in-the-uk
Statista. "Boohoo Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Store Customers in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335627/boohoo-fashion-stores-brand-profile-in-the-uk
Statista, Boohoo brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022 Statista, https://www.statista.com/forecasts/1335627/boohoo-fashion-stores-brand-profile-in-the-uk (last visited August 25, 2024)
Boohoo brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335627/boohoo-fashion-stores-brand-profile-in-the-uk