Wagamama brand profile in the UK 2022
How high is the brand awareness of Wagamama in the UK?
When it comes to restaurant chain customers, brand awareness of Wagamama is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wagamama in the UK?
In total, 28% of UK restaurant chain customers say they like Wagamama. However, in actuality, among the 84% of UK respondents who know Wagamama, 33% of people like the brand.
What is the usage share of Wagamama in the UK?
All in all, 17% of restaurant chain customers in the UK use Wagamama. That means, of the 84% who know the brand, 20% use them.
How loyal are the customers of Wagamama?
Around 14% of restaurant chain customers in the UK say they are likely to use Wagamama again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Wagamama in the UK?
In August 2022, about 6% of UK restaurant chain customers had heard about Wagamama in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Wagamama in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Wagamama is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wagamama in the UK?
In total, 28% of UK restaurant chain customers say they like Wagamama. However, in actuality, among the 84% of UK respondents who know Wagamama, 33% of people like the brand.
What is the usage share of Wagamama in the UK?
All in all, 17% of restaurant chain customers in the UK use Wagamama. That means, of the 84% who know the brand, 20% use them.
How loyal are the customers of Wagamama?
Around 14% of restaurant chain customers in the UK say they are likely to use Wagamama again. Set in relation to the 17% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Wagamama in the UK?
In August 2022, about 6% of UK restaurant chain customers had heard about Wagamama in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Wagamama in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
