Steigenberger brand profile in Germany 2022
How high is the brand awareness of Steigenberger in Germany?
When it comes to hotel customers, brand awareness of Steigenberger is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Steigenberger in Germany?
In total, 23% of German hotel customers say they like Steigenberger. However, in actuality, among the 61% of German respondents who know Steigenberger, 38% of people like the brand.
What is the usage share of Steigenberger in Germany?
All in all, 9% of hotel customers in Germany use Steigenberger. That means, of the 61% who know the brand, 15% use them.
How loyal are the customers of Steigenberger?
Around 7% of hotel customers in Germany say they are likely to use Steigenberger again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Steigenberger in Germany?
In August 2022, about 7% of German hotel customers had heard about Steigenberger in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Steigenberger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Steigenberger is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Steigenberger in Germany?
In total, 23% of German hotel customers say they like Steigenberger. However, in actuality, among the 61% of German respondents who know Steigenberger, 38% of people like the brand.
What is the usage share of Steigenberger in Germany?
All in all, 9% of hotel customers in Germany use Steigenberger. That means, of the 61% who know the brand, 15% use them.
How loyal are the customers of Steigenberger?
Around 7% of hotel customers in Germany say they are likely to use Steigenberger again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Steigenberger in Germany?
In August 2022, about 7% of German hotel customers had heard about Steigenberger in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Steigenberger in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
