George. brand profile in the UK 2022
When it comes to fashion store customers, brand awareness of George. is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is George. in the UK?
In total, 35% of UK fashion store customers say they like George.. However, in actuality, among the 90% of UK respondents who know George., 39% of people like the brand.
What is the usage share of George. in the UK?
All in all, 32% of fashion store customers in the UK use George.. That means, of the 90% who know the brand, 36% use them.
How loyal are the customers of George.?
Around 27% of fashion store customers in the UK say they are likely to use George. again. Set in relation to the 32% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around George. in the UK?
In August 2022, about 20% of UK fashion store customers had heard about George. in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around George. in the UK.
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