Wyndham brand profile in Germany 2022
How high is the brand awareness of Wyndham in Germany?
When it comes to hotel customers, brand awareness of Wyndham is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wyndham in Germany?
In total, 6% of German hotel customers say they like Wyndham. However, in actuality, among the 33% of German respondents who know Wyndham, 18% of people like the brand.
What is the usage share of Wyndham in Germany?
All in all, 3% of hotel customers in Germany use Wyndham. That means, of the 33% who know the brand, 9% use them.
How loyal are the customers of Wyndham?
Around 2% of hotel customers in Germany say they are likely to use Wyndham again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Wyndham in Germany?
In August 2022, about 1% of German hotel customers had heard about Wyndham in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Wyndham in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Wyndham is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wyndham in Germany?
In total, 6% of German hotel customers say they like Wyndham. However, in actuality, among the 33% of German respondents who know Wyndham, 18% of people like the brand.
What is the usage share of Wyndham in Germany?
All in all, 3% of hotel customers in Germany use Wyndham. That means, of the 33% who know the brand, 9% use them.
How loyal are the customers of Wyndham?
Around 2% of hotel customers in Germany say they are likely to use Wyndham again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Wyndham in Germany?
In August 2022, about 1% of German hotel customers had heard about Wyndham in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around Wyndham in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
