KFC brand profile in Germany 2022
How high is the brand awareness of KFC in Germany?
When it comes to restaurant chain customers, brand awareness of KFC is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KFC in Germany?
In total, 40% of German restaurant chain customers say they like KFC. However, in actuality, among the 91% of German respondents who know KFC, 44% of people like the brand.
What is the usage share of KFC in Germany?
All in all, 34% of restaurant chain customers in Germany use KFC. That means, of the 91% who know the brand, 37% use them.
How loyal are the customers of KFC?
Around 28% of restaurant chain customers in Germany say they are likely to use KFC again. Set in relation to the 34% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around KFC in Germany?
In August 2022, about 27% of German restaurant chain customers had heard about KFC in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around KFC in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of KFC is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KFC in Germany?
In total, 40% of German restaurant chain customers say they like KFC. However, in actuality, among the 91% of German respondents who know KFC, 44% of people like the brand.
What is the usage share of KFC in Germany?
All in all, 34% of restaurant chain customers in Germany use KFC. That means, of the 91% who know the brand, 37% use them.
How loyal are the customers of KFC?
Around 28% of restaurant chain customers in Germany say they are likely to use KFC again. Set in relation to the 34% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around KFC in Germany?
In August 2022, about 27% of German restaurant chain customers had heard about KFC in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around KFC in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
