Peek & Cloppenburg brand profile in Germany 2022
How high is the brand awareness of Peek & Cloppenburg in Germany?
When it comes to fashion store customers, brand awareness of Peek & Cloppenburg is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peek & Cloppenburg in Germany?
In total, 26% of German fashion store customers say they like Peek & Cloppenburg. However, in actuality, among the 81% of German respondents who know Peek & Cloppenburg, 32% of people like the brand.
What is the usage share of Peek & Cloppenburg in Germany?
All in all, 15% of fashion store customers in Germany use Peek & Cloppenburg. That means, of the 81% who know the brand, 19% use them.
How loyal are the customers of Peek & Cloppenburg?
Around 13% of fashion store customers in Germany say they are likely to use Peek & Cloppenburg again. Set in relation to the 15% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Peek & Cloppenburg in Germany?
In August 2022, about 14% of German fashion store customers had heard about Peek & Cloppenburg in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Peek & Cloppenburg in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Peek & Cloppenburg is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Peek & Cloppenburg in Germany?
In total, 26% of German fashion store customers say they like Peek & Cloppenburg. However, in actuality, among the 81% of German respondents who know Peek & Cloppenburg, 32% of people like the brand.
What is the usage share of Peek & Cloppenburg in Germany?
All in all, 15% of fashion store customers in Germany use Peek & Cloppenburg. That means, of the 81% who know the brand, 19% use them.
How loyal are the customers of Peek & Cloppenburg?
Around 13% of fashion store customers in Germany say they are likely to use Peek & Cloppenburg again. Set in relation to the 15% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Peek & Cloppenburg in Germany?
In August 2022, about 14% of German fashion store customers had heard about Peek & Cloppenburg in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Peek & Cloppenburg in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
