hans im glück brand profile in Germany 2022
When it comes to restaurant chain customers, brand awareness of hans im glück is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is hans im glück in Germany?
In total, 21% of German restaurant chain customers say they like hans im glück. However, in actuality, among the 52% of German respondents who know hans im glück, 40% of people like the brand.
What is the usage share of hans im glück in Germany?
All in all, 13% of restaurant chain customers in Germany use hans im glück. That means, of the 52% who know the brand, 25% use them.
How loyal are the customers of hans im glück?
Around 11% of restaurant chain customers in Germany say they are likely to use hans im glück again. Set in relation to the 13% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around hans im glück in Germany?
In August 2022, about 4% of German restaurant chain customers had heard about hans im glück in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around hans im glück in Germany.
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