How high is the brand awareness of TP-Link in the UK? When it comes to smart home users, brand awareness of TP-Link is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TP-Link in the UK? In total, 8% of UK smart home users say they like TP-Link. However, in actuality, among the 36% of UK respondents who know TP-Link, 22% of people like the brand.
What is the usage share of TP-Link in the UK? All in all, 9% of smart home users in the UK use TP-Link. That means, of the 36% who know the brand, 25% use them.
How loyal are the users of TP-Link? Around 7% of smart home users in the UK say they are likely to use TP-Link again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around TP-Link in the UK? In August 2022, about 1% of UK smart home users had heard about TP-Link in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 3%, meaning at the time of the survey there's little to no buzz around TP-Link in the UK.
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TP-Link brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to smart home, which of the following brands do you like?
Brand usage: When it comes to smart home, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to smart home, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). TP-Link brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335604/tp-link-smart-home-brand-profile-in-the-uk
Statista. "TP-Link brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335604/tp-link-smart-home-brand-profile-in-the-uk
Statista. (2022). TP-Link brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335604/tp-link-smart-home-brand-profile-in-the-uk
Statista. "Tp-link Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Smart Home Users in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335604/tp-link-smart-home-brand-profile-in-the-uk
Statista, TP-Link brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022 Statista, https://www.statista.com/forecasts/1335604/tp-link-smart-home-brand-profile-in-the-uk (last visited August 25, 2024)
TP-Link brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335604/tp-link-smart-home-brand-profile-in-the-uk