Dyson brand profile in the United States 2022
How high is the brand awareness of Dyson in the United States?
When it comes to smart home users, brand awareness of Dyson is at 72% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dyson in the United States?
In total, 24% of U.S. smart home users say they like Dyson. However, in actuality, among the 72% of U.S. respondents who know Dyson, 33% of people like the brand.
What is the usage share of Dyson in the United States?
All in all, 14% of smart home users in the United States use Dyson. That means, of the 72% who know the brand, 19% use them.
How loyal are the users of Dyson?
Around 9% of smart home users in the United States say they are likely to use Dyson again. Set in relation to the 14% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Dyson in the United States?
In August 2022, about 20% of U.S. smart home users had heard about Dyson in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Dyson in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Dyson is at 72% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dyson in the United States?
In total, 24% of U.S. smart home users say they like Dyson. However, in actuality, among the 72% of U.S. respondents who know Dyson, 33% of people like the brand.
What is the usage share of Dyson in the United States?
All in all, 14% of smart home users in the United States use Dyson. That means, of the 72% who know the brand, 19% use them.
How loyal are the users of Dyson?
Around 9% of smart home users in the United States say they are likely to use Dyson again. Set in relation to the 14% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Dyson in the United States?
In August 2022, about 20% of U.S. smart home users had heard about Dyson in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Dyson in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
