Dunkin' Donuts brand profile in Germany 2022
How high is the brand awareness of Dunkin' Donuts in Germany?
When it comes to restaurant chain customers, brand awareness of Dunkin' Donuts is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunkin' Donuts in Germany?
In total, 26% of German restaurant chain customers say they like Dunkin' Donuts. However, in actuality, among the 76% of German respondents who know Dunkin' Donuts, 34% of people like the brand.
What is the usage share of Dunkin' Donuts in Germany?
All in all, 20% of restaurant chain customers in Germany use Dunkin' Donuts. That means, of the 76% who know the brand, 26% use them.
How loyal are the customers of Dunkin' Donuts?
Around 15% of restaurant chain customers in Germany say they are likely to use Dunkin' Donuts again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Dunkin' Donuts in Germany?
In August 2022, about 11% of German restaurant chain customers had heard about Dunkin' Donuts in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Dunkin' Donuts in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Dunkin' Donuts is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunkin' Donuts in Germany?
In total, 26% of German restaurant chain customers say they like Dunkin' Donuts. However, in actuality, among the 76% of German respondents who know Dunkin' Donuts, 34% of people like the brand.
What is the usage share of Dunkin' Donuts in Germany?
All in all, 20% of restaurant chain customers in Germany use Dunkin' Donuts. That means, of the 76% who know the brand, 26% use them.
How loyal are the customers of Dunkin' Donuts?
Around 15% of restaurant chain customers in Germany say they are likely to use Dunkin' Donuts again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Dunkin' Donuts in Germany?
In August 2022, about 11% of German restaurant chain customers had heard about Dunkin' Donuts in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Dunkin' Donuts in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
