How high is the brand awareness of Oppo in Germany? When it comes to wearables users, brand awareness of Oppo is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oppo in Germany? In total, 5% of German wearables users say they like Oppo. However, in actuality, among the 39% of German respondents who know Oppo, 13% of people like the brand.
What is the usage share of Oppo in Germany? All in all, 2% of wearables users in Germany use Oppo. That means, of the 39% who know the brand, 5% use them.
How loyal are the users of Oppo? Around 1% of wearables users in Germany say they are likely to use Oppo again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Oppo in Germany? In August 2022, about 4% of German wearables users had heard about Oppo in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Oppo in Germany.
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Oppo brand awareness, usage, popularity, loyalty, and buzz among wearables users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to wearables, which of the following brands do you like?
Brand usage: When it comes to wearables, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to wearables, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Oppo brand awareness, usage, popularity, loyalty, and buzz among wearables users in Germany in 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/forecasts/1335599/oppo-wearables-brand-profile-in-germany
Statista. "Oppo brand awareness, usage, popularity, loyalty, and buzz among wearables users in Germany in 2022." Chart. September 25, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/forecasts/1335599/oppo-wearables-brand-profile-in-germany
Statista. (2022). Oppo brand awareness, usage, popularity, loyalty, and buzz among wearables users in Germany in 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/forecasts/1335599/oppo-wearables-brand-profile-in-germany
Statista. "Oppo Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Wearables Users in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335599/oppo-wearables-brand-profile-in-germany
Statista, Oppo brand awareness, usage, popularity, loyalty, and buzz among wearables users in Germany in 2022 Statista, https://www.statista.com/forecasts/1335599/oppo-wearables-brand-profile-in-germany (last visited January 06, 2025)
Oppo brand awareness, usage, popularity, loyalty, and buzz among wearables users in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335599/oppo-wearables-brand-profile-in-germany