Samsung brand profile in Germany 2022
How high is the brand awareness of Samsung in Germany?
When it comes to wearables users, brand awareness of Samsung is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in Germany?
In total, 54% of German wearables users say they like Samsung. However, in actuality, among the 95% of German respondents who know Samsung, 57% of people like the brand.
What is the usage share of Samsung in Germany?
All in all, 39% of wearables users in Germany use Samsung. That means, of the 95% who know the brand, 41% use them.
How loyal are the users of Samsung?
Around 32% of wearables users in Germany say they are likely to use Samsung again. Set in relation to the 39% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Samsung in Germany?
In August 2022, about 39% of German wearables users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Samsung in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Samsung is at 95% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in Germany?
In total, 54% of German wearables users say they like Samsung. However, in actuality, among the 95% of German respondents who know Samsung, 57% of people like the brand.
What is the usage share of Samsung in Germany?
All in all, 39% of wearables users in Germany use Samsung. That means, of the 95% who know the brand, 41% use them.
How loyal are the users of Samsung?
Around 32% of wearables users in Germany say they are likely to use Samsung again. Set in relation to the 39% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Samsung in Germany?
In August 2022, about 39% of German wearables users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Samsung in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
