Domino's Pizza brand profile in Germany 2022
How high is the brand awareness of Domino's Pizza in Germany?
When it comes to restaurant chain customers, brand awareness of Domino's Pizza is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Domino's Pizza in Germany?
In total, 31% of German restaurant chain customers say they like Domino's Pizza. However, in actuality, among the 81% of German respondents who know Domino's Pizza, 38% of people like the brand.
What is the usage share of Domino's Pizza in Germany?
All in all, 23% of restaurant chain customers in Germany use Domino's Pizza. That means, of the 81% who know the brand, 28% use them.
How loyal are the customers of Domino's Pizza?
Around 18% of restaurant chain customers in Germany say they are likely to use Domino's Pizza again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Domino's Pizza in Germany?
In August 2022, about 23% of German restaurant chain customers had heard about Domino's Pizza in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Domino's Pizza in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Domino's Pizza is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Domino's Pizza in Germany?
In total, 31% of German restaurant chain customers say they like Domino's Pizza. However, in actuality, among the 81% of German respondents who know Domino's Pizza, 38% of people like the brand.
What is the usage share of Domino's Pizza in Germany?
All in all, 23% of restaurant chain customers in Germany use Domino's Pizza. That means, of the 81% who know the brand, 28% use them.
How loyal are the customers of Domino's Pizza?
Around 18% of restaurant chain customers in Germany say they are likely to use Domino's Pizza again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Domino's Pizza in Germany?
In August 2022, about 23% of German restaurant chain customers had heard about Domino's Pizza in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Domino's Pizza in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
