Bang brand profile in the United States 2022
When it comes to energy drink consumers, brand awareness of Bang is at 69% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bang in the United States?
In total, 29% of U.S. energy drink consumers say they like Bang. However, in actuality, among the 69% of U.S. respondents who know Bang, 42% of people like the brand.
What is the usage share of Bang in the United States?
All in all, 27% of energy drink consumers in the United States use Bang. That means, of the 69% who know the brand, 39% use them.
How loyal are the consumers of Bang?
Around 19% of energy drink consumers in the United States say they are likely to use Bang again. Set in relation to the 27% usage share of the brand, this means that 70% of their consumers show loyalty to the brand.
What's the buzz around Bang in the United States?
In August 2022, about 21% of U.S. energy drink consumers had heard about Bang in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Bang in the United States.
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