Mountain Dew Energy brand profile in the United States 2022
When it comes to energy drink consumers, brand awareness of Mountain Dew Energy is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Dew Energy in the United States?
In total, 21% of U.S. energy drink consumers say they like Mountain Dew Energy. However, in actuality, among the 59% of U.S. respondents who know Mountain Dew Energy, 36% of people like the brand.
What is the usage share of Mountain Dew Energy in the United States?
All in all, 19% of energy drink consumers in the United States use Mountain Dew Energy. That means, of the 59% who know the brand, 32% use them.
How loyal are the consumers of Mountain Dew Energy?
Around 15% of energy drink consumers in the United States say they are likely to use Mountain Dew Energy again. Set in relation to the 19% usage share of the brand, this means that 79% of their consumers show loyalty to the brand.
What's the buzz around Mountain Dew Energy in the United States?
In August 2022, about 19% of U.S. energy drink consumers had heard about Mountain Dew Energy in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Mountain Dew Energy in the United States.
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