adidas brand profile in Germany 2022
How high is the brand awareness of adidas in Germany?
When it comes to wearables users, brand awareness of adidas is at 94% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is adidas in Germany?
In total, 40% of German wearables users say they like adidas. However, in actuality, among the 94% of German respondents who know adidas, 43% of people like the brand.
What is the usage share of adidas in Germany?
All in all, 26% of wearables users in Germany use adidas. That means, of the 94% who know the brand, 28% use them.
How loyal are the users of adidas?
Around 21% of wearables users in Germany say they are likely to use adidas again. Set in relation to the 26% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around adidas in Germany?
In August 2022, about 32% of German wearables users had heard about adidas in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around adidas in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of adidas is at 94% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is adidas in Germany?
In total, 40% of German wearables users say they like adidas. However, in actuality, among the 94% of German respondents who know adidas, 43% of people like the brand.
What is the usage share of adidas in Germany?
All in all, 26% of wearables users in Germany use adidas. That means, of the 94% who know the brand, 28% use them.
How loyal are the users of adidas?
Around 21% of wearables users in Germany say they are likely to use adidas again. Set in relation to the 26% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around adidas in Germany?
In August 2022, about 32% of German wearables users had heard about adidas in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around adidas in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
