Yuengling brand profile in the United States 2022
How high is the brand awareness of Yuengling in the United States?
When it comes to beer drinkers, brand awareness of Yuengling is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yuengling in the United States?
In total, 12% of U.S. beer drinkers say they like Yuengling. However, in actuality, among the 53% of U.S. respondents who know Yuengling, 23% of people like the brand.
What is the usage share of Yuengling in the United States?
All in all, 10% of beer drinkers in the United States use Yuengling. That means, of the 53% who know the brand, 19% use them.
How loyal are the drinkers of Yuengling?
Around 8% of beer drinkers in the United States say they are likely to use Yuengling again. Set in relation to the 10% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Yuengling in the United States?
In August 2022, about 3% of U.S. beer drinkers had heard about Yuengling in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Yuengling in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Yuengling is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Yuengling in the United States?
In total, 12% of U.S. beer drinkers say they like Yuengling. However, in actuality, among the 53% of U.S. respondents who know Yuengling, 23% of people like the brand.
What is the usage share of Yuengling in the United States?
All in all, 10% of beer drinkers in the United States use Yuengling. That means, of the 53% who know the brand, 19% use them.
How loyal are the drinkers of Yuengling?
Around 8% of beer drinkers in the United States say they are likely to use Yuengling again. Set in relation to the 10% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Yuengling in the United States?
In August 2022, about 3% of U.S. beer drinkers had heard about Yuengling in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Yuengling in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
