Adler brand profile in Germany 2022
How high is the brand awareness of Adler in Germany?
When it comes to fashion store customers, brand awareness of Adler is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Adler in Germany?
In total, 9% of German fashion store customers say they like Adler. However, in actuality, among the 74% of German respondents who know Adler, 12% of people like the brand.
What is the usage share of Adler in Germany?
All in all, 7% of fashion store customers in Germany use Adler. That means, of the 74% who know the brand, 9% use them.
How loyal are the customers of Adler?
Around 4% of fashion store customers in Germany say they are likely to use Adler again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Adler in Germany?
In August 2022, about 12% of German fashion store customers had heard about Adler in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Adler in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Adler is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Adler in Germany?
In total, 9% of German fashion store customers say they like Adler. However, in actuality, among the 74% of German respondents who know Adler, 12% of people like the brand.
What is the usage share of Adler in Germany?
All in all, 7% of fashion store customers in Germany use Adler. That means, of the 74% who know the brand, 9% use them.
How loyal are the customers of Adler?
Around 4% of fashion store customers in Germany say they are likely to use Adler again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Adler in Germany?
In August 2022, about 12% of German fashion store customers had heard about Adler in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Adler in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
