Fossil brand profile in Germany 2022
How high is the brand awareness of Fossil in Germany?
When it comes to wearables users, brand awareness of Fossil is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in Germany?
In total, 21% of German wearables users say they like Fossil. However, in actuality, among the 74% of German respondents who know Fossil, 28% of people like the brand.
What is the usage share of Fossil in Germany?
All in all, 10% of wearables users in Germany use Fossil. That means, of the 74% who know the brand, 14% use them.
How loyal are the users of Fossil?
Around 6% of wearables users in Germany say they are likely to use Fossil again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Fossil in Germany?
In August 2022, about 9% of German wearables users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fossil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Fossil is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fossil in Germany?
In total, 21% of German wearables users say they like Fossil. However, in actuality, among the 74% of German respondents who know Fossil, 28% of people like the brand.
What is the usage share of Fossil in Germany?
All in all, 10% of wearables users in Germany use Fossil. That means, of the 74% who know the brand, 14% use them.
How loyal are the users of Fossil?
Around 6% of wearables users in Germany say they are likely to use Fossil again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Fossil in Germany?
In August 2022, about 9% of German wearables users had heard about Fossil in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fossil in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
