Greene King brand profile in the UK 2022
How high is the brand awareness of Greene King in the UK?
When it comes to restaurant chain customers, brand awareness of Greene King is at 61% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Greene King in the UK?
In total, 22% of UK restaurant chain customers say they like Greene King. However, in actuality, among the 61% of UK respondents who know Greene King, 36% of people like the brand.
What is the usage share of Greene King in the UK?
All in all, 18% of restaurant chain customers in the UK use Greene King. That means, of the 61% who know the brand, 30% use them.
How loyal are the customers of Greene King?
Around 14% of restaurant chain customers in the UK say they are likely to use Greene King again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Greene King in the UK?
In August 2022, about 6% of UK restaurant chain customers had heard about Greene King in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Greene King in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of Greene King is at 61% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Greene King in the UK?
In total, 22% of UK restaurant chain customers say they like Greene King. However, in actuality, among the 61% of UK respondents who know Greene King, 36% of people like the brand.
What is the usage share of Greene King in the UK?
All in all, 18% of restaurant chain customers in the UK use Greene King. That means, of the 61% who know the brand, 30% use them.
How loyal are the customers of Greene King?
Around 14% of restaurant chain customers in the UK say they are likely to use Greene King again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Greene King in the UK?
In August 2022, about 6% of UK restaurant chain customers had heard about Greene King in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Greene King in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
