Whitbread brand profile in the UK 2022
When it comes to restaurant chain customers, brand awareness of Whitbread is at 49% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Whitbread in the UK?
In total, 5% of UK restaurant chain customers say they like Whitbread. However, in actuality, among the 49% of UK respondents who know Whitbread, 10% of people like the brand.
What is the usage share of Whitbread in the UK?
All in all, 4% of restaurant chain customers in the UK use Whitbread. That means, of the 49% who know the brand, 8% use them.
How loyal are the customers of Whitbread?
Around 3% of restaurant chain customers in the UK say they are likely to use Whitbread again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Whitbread in the UK?
In August 2022, about 1% of UK restaurant chain customers had heard about Whitbread in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 2%, meaning at the time of the survey there's little to no buzz around Whitbread in the UK.
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