BrewDog brand profile in the UK 2022
How high is the brand awareness of BrewDog in the UK?
When it comes to restaurant chain customers, brand awareness of BrewDog is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BrewDog in the UK?
In total, 10% of UK restaurant chain customers say they like BrewDog. However, in actuality, among the 62% of UK respondents who know BrewDog, 16% of people like the brand.
What is the usage share of BrewDog in the UK?
All in all, 8% of restaurant chain customers in the UK use BrewDog. That means, of the 62% who know the brand, 13% use them.
How loyal are the customers of BrewDog?
Around 5% of restaurant chain customers in the UK say they are likely to use BrewDog again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around BrewDog in the UK?
In August 2022, about 9% of UK restaurant chain customers had heard about BrewDog in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around BrewDog in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of BrewDog is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BrewDog in the UK?
In total, 10% of UK restaurant chain customers say they like BrewDog. However, in actuality, among the 62% of UK respondents who know BrewDog, 16% of people like the brand.
What is the usage share of BrewDog in the UK?
All in all, 8% of restaurant chain customers in the UK use BrewDog. That means, of the 62% who know the brand, 13% use them.
How loyal are the customers of BrewDog?
Around 5% of restaurant chain customers in the UK say they are likely to use BrewDog again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around BrewDog in the UK?
In August 2022, about 9% of UK restaurant chain customers had heard about BrewDog in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around BrewDog in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
