Savoy Hotel brand profile in the UK 2022
When it comes to hotel customers, brand awareness of Savoy Hotel is at 73% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Savoy Hotel in the UK?
In total, 16% of UK hotel customers say they like Savoy Hotel. However, in actuality, among the 73% of UK respondents who know Savoy Hotel, 22% of people like the brand.
What is the usage share of Savoy Hotel in the UK?
All in all, 4% of hotel customers in the UK use Savoy Hotel. That means, of the 73% who know the brand, 5% use them.
How loyal are the customers of Savoy Hotel?
Around 2% of hotel customers in the UK say they are likely to use Savoy Hotel again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Savoy Hotel in the UK?
In August 2022, about 4% of UK hotel customers had heard about Savoy Hotel in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Savoy Hotel in the UK.
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