BrewDog brand profile in Germany 2022
When it comes to restaurant chain customers, brand awareness of BrewDog is at 11% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BrewDog in Germany?
In total, 1% of German restaurant chain customers say they like BrewDog. However, in actuality, among the 11% of German respondents who know BrewDog, 9% of people like the brand.
What is the usage share of BrewDog in Germany?
All in all, 1% of restaurant chain customers in Germany use BrewDog. That means, of the 11% who know the brand, 9% use them.
How loyal are the customers of BrewDog?
Around 1% of restaurant chain customers in Germany say they are likely to use BrewDog again. Set in relation to the 1% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around BrewDog in Germany?
In August 2022, about 2% of German restaurant chain customers had heard about BrewDog in the media, on social media, or in advertising over the past three months. Of the 11% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around BrewDog in Germany.
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