Ibis brand profile in the UK 2022
How high is the brand awareness of Ibis in the UK?
When it comes to hotel customers, brand awareness of Ibis is at 79% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ibis in the UK?
In total, 22% of UK hotel customers say they like Ibis. However, in actuality, among the 79% of UK respondents who know Ibis, 28% of people like the brand.
What is the usage share of Ibis in the UK?
All in all, 13% of hotel customers in the UK use Ibis. That means, of the 79% who know the brand, 16% use them.
How loyal are the customers of Ibis?
Around 9% of hotel customers in the UK say they are likely to use Ibis again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Ibis in the UK?
In August 2022, about 8% of UK hotel customers had heard about Ibis in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Ibis in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Ibis is at 79% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ibis in the UK?
In total, 22% of UK hotel customers say they like Ibis. However, in actuality, among the 79% of UK respondents who know Ibis, 28% of people like the brand.
What is the usage share of Ibis in the UK?
All in all, 13% of hotel customers in the UK use Ibis. That means, of the 79% who know the brand, 16% use them.
How loyal are the customers of Ibis?
Around 9% of hotel customers in the UK say they are likely to use Ibis again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Ibis in the UK?
In August 2022, about 8% of UK hotel customers had heard about Ibis in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Ibis in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
