Hyatt brand profile in Germany 2022
How high is the brand awareness of Hyatt in Germany?
When it comes to hotel customers, brand awareness of Hyatt is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hyatt in Germany?
In total, 15% of German hotel customers say they like Hyatt. However, in actuality, among the 53% of German respondents who know Hyatt, 28% of people like the brand.
What is the usage share of Hyatt in Germany?
All in all, 7% of hotel customers in Germany use Hyatt. That means, of the 53% who know the brand, 13% use them.
How loyal are the customers of Hyatt?
Around 5% of hotel customers in Germany say they are likely to use Hyatt again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Hyatt in Germany?
In August 2022, about 7% of German hotel customers had heard about Hyatt in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Hyatt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Hyatt is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hyatt in Germany?
In total, 15% of German hotel customers say they like Hyatt. However, in actuality, among the 53% of German respondents who know Hyatt, 28% of people like the brand.
What is the usage share of Hyatt in Germany?
All in all, 7% of hotel customers in Germany use Hyatt. That means, of the 53% who know the brand, 13% use them.
How loyal are the customers of Hyatt?
Around 5% of hotel customers in Germany say they are likely to use Hyatt again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Hyatt in Germany?
In August 2022, about 7% of German hotel customers had heard about Hyatt in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Hyatt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
