Amazfit brand profile in Germany 2022
How high is the brand awareness of Amazfit in Germany?
When it comes to wearables users, brand awareness of Amazfit is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazfit in Germany?
In total, 7% of German wearables users say they like Amazfit. However, in actuality, among the 33% of German respondents who know Amazfit, 21% of people like the brand.
What is the usage share of Amazfit in Germany?
All in all, 5% of wearables users in Germany use Amazfit. That means, of the 33% who know the brand, 15% use them.
How loyal are the users of Amazfit?
Around 3% of wearables users in Germany say they are likely to use Amazfit again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Amazfit in Germany?
In August 2022, about 7% of German wearables users had heard about Amazfit in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Amazfit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Amazfit is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazfit in Germany?
In total, 7% of German wearables users say they like Amazfit. However, in actuality, among the 33% of German respondents who know Amazfit, 21% of people like the brand.
What is the usage share of Amazfit in Germany?
All in all, 5% of wearables users in Germany use Amazfit. That means, of the 33% who know the brand, 15% use them.
How loyal are the users of Amazfit?
Around 3% of wearables users in Germany say they are likely to use Amazfit again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Amazfit in Germany?
In August 2022, about 7% of German wearables users had heard about Amazfit in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Amazfit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
