Birra Moretti brand profile in the UK 2022
How high is the brand awareness of Birra Moretti in the UK?
When it comes to beer drinkers, brand awareness of Birra Moretti is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Birra Moretti in the UK?
In total, 32% of UK beer drinkers say they like Birra Moretti. However, in actuality, among the 76% of UK respondents who know Birra Moretti, 42% of people like the brand.
What is the usage share of Birra Moretti in the UK?
All in all, 30% of beer drinkers in the UK use Birra Moretti. That means, of the 76% who know the brand, 39% use them.
How loyal are the drinkers of Birra Moretti?
Around 23% of beer drinkers in the UK say they are likely to use Birra Moretti again. Set in relation to the 30% usage share of the brand, this means that 77% of their drinkers show loyalty to the brand.
What's the buzz around Birra Moretti in the UK?
In August 2022, about 20% of UK beer drinkers had heard about Birra Moretti in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Birra Moretti in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Birra Moretti is at 76% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Birra Moretti in the UK?
In total, 32% of UK beer drinkers say they like Birra Moretti. However, in actuality, among the 76% of UK respondents who know Birra Moretti, 42% of people like the brand.
What is the usage share of Birra Moretti in the UK?
All in all, 30% of beer drinkers in the UK use Birra Moretti. That means, of the 76% who know the brand, 39% use them.
How loyal are the drinkers of Birra Moretti?
Around 23% of beer drinkers in the UK say they are likely to use Birra Moretti again. Set in relation to the 30% usage share of the brand, this means that 77% of their drinkers show loyalty to the brand.
What's the buzz around Birra Moretti in the UK?
In August 2022, about 20% of UK beer drinkers had heard about Birra Moretti in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Birra Moretti in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
