Marché Mövenpick brand profile in Germany 2022
When it comes to restaurant chain customers, brand awareness of Marché Mövenpick is at 35% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marché Mövenpick in Germany?
In total, 7% of German restaurant chain customers say they like Marché Mövenpick. However, in actuality, among the 35% of German respondents who know Marché Mövenpick, 20% of people like the brand.
What is the usage share of Marché Mövenpick in Germany?
All in all, 3% of restaurant chain customers in Germany use Marché Mövenpick. That means, of the 35% who know the brand, 9% use them.
How loyal are the customers of Marché Mövenpick?
Around 3% of restaurant chain customers in Germany say they are likely to use Marché Mövenpick again. Set in relation to the 3% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Marché Mövenpick in Germany?
In August 2022, about 2% of German restaurant chain customers had heard about Marché Mövenpick in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Marché Mövenpick in Germany.
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