Blue Moon brand profile in the United States 2022
How high is the brand awareness of Blue Moon in the United States?
When it comes to beer drinkers, brand awareness of Blue Moon is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Blue Moon in the United States?
In total, 30% of U.S. beer drinkers say they like Blue Moon. However, in actuality, among the 78% of U.S. respondents who know Blue Moon, 38% of people like the brand.
What is the usage share of Blue Moon in the United States?
All in all, 27% of beer drinkers in the United States use Blue Moon. That means, of the 78% who know the brand, 35% use them.
How loyal are the drinkers of Blue Moon?
Around 22% of beer drinkers in the United States say they are likely to use Blue Moon again. Set in relation to the 27% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Blue Moon in the United States?
In August 2022, about 25% of U.S. beer drinkers had heard about Blue Moon in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Blue Moon in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beer drinkers, brand awareness of Blue Moon is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Blue Moon in the United States?
In total, 30% of U.S. beer drinkers say they like Blue Moon. However, in actuality, among the 78% of U.S. respondents who know Blue Moon, 38% of people like the brand.
What is the usage share of Blue Moon in the United States?
All in all, 27% of beer drinkers in the United States use Blue Moon. That means, of the 78% who know the brand, 35% use them.
How loyal are the drinkers of Blue Moon?
Around 22% of beer drinkers in the United States say they are likely to use Blue Moon again. Set in relation to the 27% usage share of the brand, this means that 81% of their drinkers show loyalty to the brand.
What's the buzz around Blue Moon in the United States?
In August 2022, about 25% of U.S. beer drinkers had heard about Blue Moon in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Blue Moon in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
