How high is the brand awareness of Dyson in Germany? When it comes to smart home users, brand awareness of Dyson is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dyson in Germany? In total, 36% of German smart home users say they like Dyson. However, in actuality, among the 79% of German respondents who know Dyson, 46% of people like the brand.
What is the usage share of Dyson in Germany? All in all, 22% of smart home users in Germany use Dyson. That means, of the 79% who know the brand, 28% use them.
How loyal are the users of Dyson? Around 18% of smart home users in Germany say they are likely to use Dyson again. Set in relation to the 22% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Dyson in Germany? In August 2022, about 36% of German smart home users had heard about Dyson in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Dyson in Germany.
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Dyson brand awareness, usage, popularity, loyalty, and buzz among smart home users in Germany in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to smart home, which of the following brands do you like?
Brand usage: When it comes to smart home, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to smart home, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Dyson brand awareness, usage, popularity, loyalty, and buzz among smart home users in Germany in 2022 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/forecasts/1335556/dyson-smart-home-brand-profile-in-germany
Statista. "Dyson brand awareness, usage, popularity, loyalty, and buzz among smart home users in Germany in 2022." Chart. September 25, 2022. Statista. Accessed July 24, 2024. https://www.statista.com/forecasts/1335556/dyson-smart-home-brand-profile-in-germany
Statista. (2022). Dyson brand awareness, usage, popularity, loyalty, and buzz among smart home users in Germany in 2022. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/forecasts/1335556/dyson-smart-home-brand-profile-in-germany
Statista. "Dyson Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Smart Home Users in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335556/dyson-smart-home-brand-profile-in-germany
Statista, Dyson brand awareness, usage, popularity, loyalty, and buzz among smart home users in Germany in 2022 Statista, https://www.statista.com/forecasts/1335556/dyson-smart-home-brand-profile-in-germany (last visited July 24, 2024)
Dyson brand awareness, usage, popularity, loyalty, and buzz among smart home users in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335556/dyson-smart-home-brand-profile-in-germany