Sheraton brand profile in Germany 2022
How high is the brand awareness of Sheraton in Germany?
When it comes to hotel customers, brand awareness of Sheraton is at 51% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sheraton in Germany?
In total, 14% of German hotel customers say they like Sheraton. However, in actuality, among the 51% of German respondents who know Sheraton, 27% of people like the brand.
What is the usage share of Sheraton in Germany?
All in all, 5% of hotel customers in Germany use Sheraton. That means, of the 51% who know the brand, 10% use them.
How loyal are the customers of Sheraton?
Around 4% of hotel customers in Germany say they are likely to use Sheraton again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Sheraton in Germany?
In August 2022, about 4% of German hotel customers had heard about Sheraton in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Sheraton in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Sheraton is at 51% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sheraton in Germany?
In total, 14% of German hotel customers say they like Sheraton. However, in actuality, among the 51% of German respondents who know Sheraton, 27% of people like the brand.
What is the usage share of Sheraton in Germany?
All in all, 5% of hotel customers in Germany use Sheraton. That means, of the 51% who know the brand, 10% use them.
How loyal are the customers of Sheraton?
Around 4% of hotel customers in Germany say they are likely to use Sheraton again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Sheraton in Germany?
In August 2022, about 4% of German hotel customers had heard about Sheraton in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Sheraton in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
