enerBiO brand profile in Germany 2022
When it comes to organic food eaters, brand awareness of enerBiO is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is enerBiO in Germany?
In total, 11% of German organic food eaters say they like enerBiO. However, in actuality, among the 38% of German respondents who know enerBiO, 29% of people like the brand.
What is the usage share of enerBiO in Germany?
All in all, 10% of organic food eaters in Germany use enerBiO. That means, of the 38% who know the brand, 26% use them.
How loyal are the consumers of enerBiO?
Around 8% of organic food eaters in Germany say they are likely to use enerBiO again. Set in relation to the 10% usage share of the brand, this means that 80% of their consumers show loyalty to the brand.
What's the buzz around enerBiO in Germany?
In August 2022, about 4% of German organic food eaters had heard about enerBiO in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around enerBiO in Germany.
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