Samsung brand profile in the United States 2022
How high is the brand awareness of Samsung in the United States?
When it comes to wearables users, brand awareness of Samsung is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in the United States?
In total, 44% of U.S. wearables users say they like Samsung. However, in actuality, among the 93% of U.S. respondents who know Samsung, 47% of people like the brand.
What is the usage share of Samsung in the United States?
All in all, 31% of wearables users in the United States use Samsung. That means, of the 93% who know the brand, 33% use them.
How loyal are the users of Samsung?
Around 26% of wearables users in the United States say they are likely to use Samsung again. Set in relation to the 31% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Samsung in the United States?
In August 2022, about 36% of U.S. wearables users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Samsung in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of Samsung is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in the United States?
In total, 44% of U.S. wearables users say they like Samsung. However, in actuality, among the 93% of U.S. respondents who know Samsung, 47% of people like the brand.
What is the usage share of Samsung in the United States?
All in all, 31% of wearables users in the United States use Samsung. That means, of the 93% who know the brand, 33% use them.
How loyal are the users of Samsung?
Around 26% of wearables users in the United States say they are likely to use Samsung again. Set in relation to the 31% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Samsung in the United States?
In August 2022, about 36% of U.S. wearables users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Samsung in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
