LG brand profile in the United States 2022
How high is the brand awareness of LG in the United States?
When it comes to wearables users, brand awareness of LG is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LG in the United States?
In total, 31% of U.S. wearables users say they like LG. However, in actuality, among the 89% of U.S. respondents who know LG, 35% of people like the brand.
What is the usage share of LG in the United States?
All in all, 19% of wearables users in the United States use LG. That means, of the 89% who know the brand, 21% use them.
How loyal are the users of LG?
Around 14% of wearables users in the United States say they are likely to use LG again. Set in relation to the 19% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around LG in the United States?
In August 2022, about 25% of U.S. wearables users had heard about LG in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around LG in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to wearables users, brand awareness of LG is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LG in the United States?
In total, 31% of U.S. wearables users say they like LG. However, in actuality, among the 89% of U.S. respondents who know LG, 35% of people like the brand.
What is the usage share of LG in the United States?
All in all, 19% of wearables users in the United States use LG. That means, of the 89% who know the brand, 21% use them.
How loyal are the users of LG?
Around 14% of wearables users in the United States say they are likely to use LG again. Set in relation to the 19% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around LG in the United States?
In August 2022, about 25% of U.S. wearables users had heard about LG in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around LG in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
