Pabst Blue Ribbon brand profile in the United States 2022
When it comes to beer drinkers, brand awareness of Pabst Blue Ribbon is at 72% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pabst Blue Ribbon in the United States?
In total, 10% of U.S. beer drinkers say they like Pabst Blue Ribbon. However, in actuality, among the 72% of U.S. respondents who know Pabst Blue Ribbon, 14% of people like the brand.
What is the usage share of Pabst Blue Ribbon in the United States?
All in all, 8% of beer drinkers in the United States use Pabst Blue Ribbon. That means, of the 72% who know the brand, 11% use them.
How loyal are the drinkers of Pabst Blue Ribbon?
Around 6% of beer drinkers in the United States say they are likely to use Pabst Blue Ribbon again. Set in relation to the 8% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Pabst Blue Ribbon in the United States?
In August 2022, about 6% of U.S. beer drinkers had heard about Pabst Blue Ribbon in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Pabst Blue Ribbon in the United States.
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