Bosch brand profile in Germany 2022
When it comes to smart home users, brand awareness of Bosch is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bosch in Germany?
In total, 44% of German smart home users say they like Bosch. However, in actuality, among the 93% of German respondents who know Bosch, 47% of people like the brand.
What is the usage share of Bosch in Germany?
All in all, 28% of smart home users in Germany use Bosch. That means, of the 93% who know the brand, 30% use them.
How loyal are the users of Bosch?
Around 22% of smart home users in Germany say they are likely to use Bosch again. Set in relation to the 28% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Bosch in Germany?
In August 2022, about 30% of German smart home users had heard about Bosch in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Bosch in Germany.
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