Danalock brand profile in Germany 2022
How high is the brand awareness of Danalock in Germany?
When it comes to smart home users, brand awareness of Danalock is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Danalock in Germany?
In total, 3% of German smart home users say they like Danalock. However, in actuality, among the 15% of German respondents who know Danalock, 20% of people like the brand.
What is the usage share of Danalock in Germany?
All in all, 2% of smart home users in Germany use Danalock. That means, of the 15% who know the brand, 13% use them.
How loyal are the users of Danalock?
Around 1% of smart home users in Germany say they are likely to use Danalock again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Danalock in Germany?
In August 2022, about 3% of German smart home users had heard about Danalock in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Danalock in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Danalock is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Danalock in Germany?
In total, 3% of German smart home users say they like Danalock. However, in actuality, among the 15% of German respondents who know Danalock, 20% of people like the brand.
What is the usage share of Danalock in Germany?
All in all, 2% of smart home users in Germany use Danalock. That means, of the 15% who know the brand, 13% use them.
How loyal are the users of Danalock?
Around 1% of smart home users in Germany say they are likely to use Danalock again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Danalock in Germany?
In August 2022, about 3% of German smart home users had heard about Danalock in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Danalock in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
