Stonyfield Organic brand profile in the United States 2022
When it comes to organic food eaters, brand awareness of Stonyfield Organic is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Stonyfield Organic in the United States?
In total, 17% of U.S. organic food eaters say they like Stonyfield Organic. However, in actuality, among the 54% of U.S. respondents who know Stonyfield Organic, 31% of people like the brand.
What is the usage share of Stonyfield Organic in the United States?
All in all, 14% of organic food eaters in the United States use Stonyfield Organic. That means, of the 54% who know the brand, 26% use them.
How loyal are the consumers of Stonyfield Organic?
Around 12% of organic food eaters in the United States say they are likely to use Stonyfield Organic again. Set in relation to the 14% usage share of the brand, this means that 86% of their consumers show loyalty to the brand.
What's the buzz around Stonyfield Organic in the United States?
In August 2022, about 8% of U.S. organic food eaters had heard about Stonyfield Organic in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Stonyfield Organic in the United States.
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