Alani Nu brand profile in the United States 2022
When it comes to energy drink consumers, brand awareness of Alani Nu is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alani Nu in the United States?
In total, 6% of U.S. energy drink consumers say they like Alani Nu. However, in actuality, among the 26% of U.S. respondents who know Alani Nu, 23% of people like the brand.
What is the usage share of Alani Nu in the United States?
All in all, 6% of energy drink consumers in the United States use Alani Nu. That means, of the 26% who know the brand, 23% use them.
How loyal are the consumers of Alani Nu?
Around 4% of energy drink consumers in the United States say they are likely to use Alani Nu again. Set in relation to the 6% usage share of the brand, this means that 67% of their consumers show loyalty to the brand.
What's the buzz around Alani Nu in the United States?
In August 2022, about 7% of U.S. energy drink consumers had heard about Alani Nu in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Alani Nu in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.