NOW Real Food brand profile in the United States 2022
When it comes to organic food eaters, brand awareness of NOW Real Food is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NOW Real Food in the United States?
In total, 6% of U.S. organic food eaters say they like NOW Real Food. However, in actuality, among the 26% of U.S. respondents who know NOW Real Food, 23% of people like the brand.
What is the usage share of NOW Real Food in the United States?
All in all, 7% of organic food eaters in the United States use NOW Real Food. That means, of the 26% who know the brand, 27% use them.
How loyal are the consumers of NOW Real Food?
Around 4% of organic food eaters in the United States say they are likely to use NOW Real Food again. Set in relation to the 7% usage share of the brand, this means that 57% of their consumers show loyalty to the brand.
What's the buzz around NOW Real Food in the United States?
In August 2022, about 5% of U.S. organic food eaters had heard about NOW Real Food in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around NOW Real Food in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.