Honeywell Home brand profile in Germany 2022
How high is the brand awareness of Honeywell Home in Germany?
When it comes to smart home users, brand awareness of Honeywell Home is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Honeywell Home in Germany?
In total, 6% of German smart home users say they like Honeywell Home. However, in actuality, among the 36% of German respondents who know Honeywell Home, 17% of people like the brand.
What is the usage share of Honeywell Home in Germany?
All in all, 3% of smart home users in Germany use Honeywell Home. That means, of the 36% who know the brand, 8% use them.
How loyal are the users of Honeywell Home?
Around 2% of smart home users in Germany say they are likely to use Honeywell Home again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Honeywell Home in Germany?
In August 2022, about 5% of German smart home users had heard about Honeywell Home in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Honeywell Home in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Honeywell Home is at 36% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Honeywell Home in Germany?
In total, 6% of German smart home users say they like Honeywell Home. However, in actuality, among the 36% of German respondents who know Honeywell Home, 17% of people like the brand.
What is the usage share of Honeywell Home in Germany?
All in all, 3% of smart home users in Germany use Honeywell Home. That means, of the 36% who know the brand, 8% use them.
How loyal are the users of Honeywell Home?
Around 2% of smart home users in Germany say they are likely to use Honeywell Home again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Honeywell Home in Germany?
In August 2022, about 5% of German smart home users had heard about Honeywell Home in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Honeywell Home in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
