Mercure Hotels brand profile in Germany 2022
How high is the brand awareness of Mercure Hotels in Germany?
When it comes to hotel customers, brand awareness of Mercure Hotels is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mercure Hotels in Germany?
In total, 21% of German hotel customers say they like Mercure Hotels. However, in actuality, among the 70% of German respondents who know Mercure Hotels, 30% of people like the brand.
What is the usage share of Mercure Hotels in Germany?
All in all, 10% of hotel customers in Germany use Mercure Hotels. That means, of the 70% who know the brand, 14% use them.
How loyal are the customers of Mercure Hotels?
Around 7% of hotel customers in Germany say they are likely to use Mercure Hotels again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Mercure Hotels in Germany?
In August 2022, about 9% of German hotel customers had heard about Mercure Hotels in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Mercure Hotels in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Mercure Hotels is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mercure Hotels in Germany?
In total, 21% of German hotel customers say they like Mercure Hotels. However, in actuality, among the 70% of German respondents who know Mercure Hotels, 30% of people like the brand.
What is the usage share of Mercure Hotels in Germany?
All in all, 10% of hotel customers in Germany use Mercure Hotels. That means, of the 70% who know the brand, 14% use them.
How loyal are the customers of Mercure Hotels?
Around 7% of hotel customers in Germany say they are likely to use Mercure Hotels again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Mercure Hotels in Germany?
In August 2022, about 9% of German hotel customers had heard about Mercure Hotels in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Mercure Hotels in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
