dean & david brand profile in Germany 2022
When it comes to restaurant chain customers, brand awareness of dean & david is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is dean & david in Germany?
In total, 8% of German restaurant chain customers say they like dean & david. However, in actuality, among the 27% of German respondents who know dean & david, 30% of people like the brand.
What is the usage share of dean & david in Germany?
All in all, 7% of restaurant chain customers in Germany use dean & david. That means, of the 27% who know the brand, 26% use them.
How loyal are the customers of dean & david?
Around 4% of restaurant chain customers in Germany say they are likely to use dean & david again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around dean & david in Germany?
In August 2022, about 3% of German restaurant chain customers had heard about dean & david in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around dean & david in Germany.
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