Google Nest brand profile in Germany 2022
How high is the brand awareness of Google Nest in Germany?
When it comes to smart home users, brand awareness of Google Nest is at 64% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Nest in Germany?
In total, 18% of German smart home users say they like Google Nest. However, in actuality, among the 64% of German respondents who know Google Nest, 28% of people like the brand.
What is the usage share of Google Nest in Germany?
All in all, 11% of smart home users in Germany use Google Nest. That means, of the 64% who know the brand, 17% use them.
How loyal are the users of Google Nest?
Around 8% of smart home users in Germany say they are likely to use Google Nest again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Google Nest in Germany?
In August 2022, about 13% of German smart home users had heard about Google Nest in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Google Nest in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Google Nest is at 64% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Nest in Germany?
In total, 18% of German smart home users say they like Google Nest. However, in actuality, among the 64% of German respondents who know Google Nest, 28% of people like the brand.
What is the usage share of Google Nest in Germany?
All in all, 11% of smart home users in Germany use Google Nest. That means, of the 64% who know the brand, 17% use them.
How loyal are the users of Google Nest?
Around 8% of smart home users in Germany say they are likely to use Google Nest again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Google Nest in Germany?
In August 2022, about 13% of German smart home users had heard about Google Nest in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Google Nest in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
